Publicity Rights are rights to utilize names and portraits of celebrities as assets.
Names and portraits of celebrities have power to induce marketing of products when used in commercial purpose,
and celebrities hold rights to control financial profit and value which draw customers
(Pink Lady Case, Supreme Court, sentenced on February 2,2012).
When using pictures of celebrities, one must ask for permission, not from copy right holders only,
but also from the celebrities who are the photographic subjects.
Violators of Publicity Rights can be claimed for damages and demanded suspension